Klaviyo is integrated primarily for following up with quiz visitors via email. Rather than sending the same email to all quiz visitors at a fixed interval, the merchant can create flows that trigger emails based on events such as quiz start or complete, or segment quiz visitors according to various responses and recommended products, and send each segment personalized emails. Further, the merchant can add quiz visitors to specific lists.

Visual Quiz Builder’s integration with Klaviyo varies based on the subscription plan so please refer to the section below relevant to you.

Convert Pro, Personalize and Flywheel Plan

Once the merchant’s Klaviyo account is set up, please follow the below steps to complete Visual Quiz Builder’s integration with Klaviyo. This Klaviyo Setup video goes through these steps as well.

• Ensure that Klaviyo’s Shopify integration is enabled and that Klaviyo is embedded in your Shopify store

  • Visual Quiz Builder will automatically detect this integration and send quiz events to Klaviyo

• If you would like to add quiz takers to a specific Klaviyo list, follow these additional steps. In your VQB dashboard:

  • Head to Integrations > Klaviyo

  • Copy / Paste a Private API Key generated in your Klaviyo app with the the following permissions at a minimum (but you may also give the key ALL permissions to speed this up)

    • List, Segments, Subscriptions, Events, Profiles, Tags

    

  • Select the relevant quiz from the dropdown and add List ID that can be found in your Klaviyo app under the settings for the relevant list

  <aside> 💡 Note that Klaviyo has a consent setting for lists and, unless you have hidden the opt-in checkbox in Visual Quiz Builder on the email / sms page, quiz takers are willingly sharing their emails along with consent for marketing emails so you should consider setting the List setting to Single opt-in (by default, Klaviyo sets this to Double opt-in)

  

  </aside>

  • Save your settings

    

• There are a few input boxes here - Email Subject, Sender Email, Klaviyo Email Template ID - that are only relevant to legacy users. If you haven’t filled in these boxes in the past, you do not need to fill them in now. There are more robust ways now to pull in recommendations into specific email templates, as discussed in the section Setting up Klaviyo Events and Emails

• For a step-by-step guide on how to leverage quiz data sent to Klaviyo in setting up email flows, refer to Setting up Klaviyo Events and Emails

Convert

Under these plans, Visual Quiz Builder sends tags to the Customers section of the Shopify dashboard that can then be accessed from Klaviyo and used to segment customers.

In the Integrations tab, ensure that you provide VQB the permissions requested in the screen that opens up when you enable Send quiz data to Shopify.

Under the Convert plan, the following tags are sent: Quiz, <name of the quiz>, <each product recommendation>

Segmenting customers in Klaviyo using Shopify Tags

Subpage

Setting up Klaviyo Events and Emails