Google Analytics

The Google Analytics integration is available to Personalize and Flywheel clients, and is automatic as long as GA4 is integrated with your Shopify store.

<aside> 💡 You can refer to Shopify’s knowledge base if you aren’t sure that GA4 is integrated with your store.

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VQB uses GTM dataLayer global object to push custom events to GA. To make sure that your quiz is integrated properly and sending events, follow these instructions:

1. Open your published quiz and start interacting with it
2. Open the developer tools in your browser using ⌘ + ⌥ + J in mac, or Ctrl + Shift + J in windows
3. Type dataLayer in the console and press enter
4. Upon expanding the object you will find all the events for your session, among them you should see our custom events with the category Visual Quiz by Askwhai

<aside> ❗ Once GA4 is integrated, Visual Quiz Builder will automatically send quiz-related events. However, to see the truly useful data (”parameters”) associated with the events, you will need to complete setting up events in your GA dashboard by following these instructions. The video also covers setting up reports in GA to do further analysis on the events.

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https://www.loom.com/share/85b4b05dd6da4b308802303bd9aacadf?sid=1fe5a87e-5345-44e7-9397-962713508540

Creating custom dimensions (covered in the above video):

1. In your GA dashboard, click on Admin.
2. From Property Settings section > Data display > Click on Custom definitions

1. Click on Create Custom dimension

   

2. The 1st dimension should be: Dimension name: VQB Event Scope: Event Event Parameter: label

3. The 2nd dimension should be: Dimension name: VQB Question Scope: Event Event Parameter: action

4. The 3rd dimension should be: Dimension name: VQB Value Scope: Event Event Parameter: value

c. Wait for 24-48 hours for the events to start to show up

d. Create a report (Optional):

1. From the explore tab, create a free form report
2. Add the dimensions we have created in the dimensions section and rows

Facebook / Meta Pixel

Leverage our robust integration with Meta / Facebook Pixel to receive quiz events and set up lookalike audiences in Meta / Facebook. The Meta / Facebook Pixel integration is available to Personalize and Flywheel clients, and is automatic as long as Meta / Facebook Pixel is integrated with your Shopify store. Please review this video to see how Visual Quiz Builder’s integration with Meta / Facebook Pixel works and how to create lookalike audiences.

Google Analytics Available Event Types