(Revamped version 11/04/24)

Overview

VQB provides analytics and insights for its quizzes that can be conveniently accessed for any selected date range from the Analytics tab in the app dashboard.

<aside> 💡 Unlike the data in the Responses tab that is real-time, Analytics are delayed by 24 hrs (as the raw data needs to be processed)

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Quiz Leads

This section details all the leads that have been generated through your quiz.

Metrics

1. Quiz Opt-in Emails :- Quiz Takers who have provided their email and opted-in during the quiz.
2. Quiz Emails :- Quiz Takers who have provided their email during the quiz (Note: this number may differ slightly than prior analytics as we count unique emails during the selected period while we previously used to count unique emails over all time)
3. Quiz Takers - Answered at least 1 question - Quiz Takers who have started the quiz and answered at least 1 question (This is how the prior analytics used to calculate Quiz Takers)
4. Quiz Takers - Started the Quiz - This counts any quiz taker who has started the quiz (i.e. users who have pressed the start button, even if they haven’t answered a single question).

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Quiz Takers - Started the Quiz - is only available starting Sept 30, 2024 so please do not rely on this number when choosing older time periods.

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<aside> 💡 Quiz Takers under Analytics is not the same as “Quizzes Taken” in the Subscription tab. Quizzes Taken includes quiz sessions where the quiz is loaded but the user doesn’t answer any question. Across our platform, this tends to be 10-15% higher than Quiz Takers - Answered at least 1 question and 7-10% higher than Quiz Takers - Started Quiz

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This section details the number of Quiz Takers who have completed the quiz based on the two different Quiz Taker metrics referenced above. Our prior analytics only displayed Quiz Completion - Answered At least 1 Question

Metrics

1. Completed Quiz :- Completed quiz sessions.